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The Structured Representation Model
What role does the Le Van R play in this cooperation model?
Le Van R acts as the exclusive representation partner in Vietnam for each designated country, overseeing market development and coordinating all related projects, businesses, and programs.
How is the Le Van R’s Representation Model different from a traditional distribution model?
This is not a mass-sales model, but a strategic representation model focused on long-term development, transparency, and the avoidance of conflicts of interest.
Why is there only one partner per country, program, or project?
To ensure exclusivity, prevent internal competition, and allow partners to confidently invest resources in developing the Vietnamese market.
What benefits does this model offer to international partners?
Partners gain a clear local representative with strong market insight, supporting brand building, agent networks, and effective execution.
Does the Le Van R sell directly to end clients?
No. Le Van R does not engage in retail sales and does not compete with partners or agents.
What is Le Van R's role within the agent network?
Le Van R standardizes information, processes, and messaging, enabling agents to access projects in an official and effective manner.
How are agents’ interests protected under this model?
Through clear rules on market scope, client allocation, and mechanisms preventing overlap and unfair competition.
How is the cooperation fee structured?
The model applies an annual representation fee, reflecting long-term commitment and resources invested in market development.
Why is a long-term commitment required?
B2B market development requires time, consistency, and continuous investment; this model is not designed for short-term approaches.
Which partners is this model suitable for?
It is suitable for partners with a long-term vision who value structure, transparency, and systematic market development.
How is Le Van R’s scope of representation defined?
The scope is clearly defined in the contract, covering market coverage, programs/projects, and responsibilities of each party.
What activities does Le Van R support partners with?
Market strategy, project positioning, agent network development, training, and information coordination.
What is the minimum contract term?
The minimum contract term is three years, ensuring sufficient time for structured and sustainable market development.
What ensures transparency throughout the cooperation?
A clear cooperation structure, well-defined rights and obligations, and a consistent working framework from the outset.
What is the core objective of the Representation Model?
To build a sustainable cooperation ecosystem where partners, agents, and the market grow together based on trust and efficiency.
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